Meanwhile, Zabrina Suero, director of operations at Wemlo, champions technology as an enhancer, not a complicator. She also highlighted the importance of user-friendliness, especially for the diverse groups involved—brokers, bars, and lenders.
“Want to think about your audience,” Suero said. “Don’t overcomplicate it. What do they need it for? We think about that, especially for women. How is our technology going to really serve them to make their process easier? We want to make sure that everyone feels like the technology is doing it for them.”
Technology should be a facilitator, not a stressor, in the home buying or refinancing process. Suero also emphasized the need for mobile-friendly and, most importantly, compliant technology to protect both brands’ and buyers’ information.
There’s more to unpack here, so be sure to watch MPA TV’s latest “The Big Question” episode to get more high-level tech insights from our lineup of industry experts.
