“I think marketing is more of a crutch,” Oakes said, admitting that he’s not really a marketing person. “It comes down to whether you are serving your customers the best possible way you can, serving your real estate partners and financial planners the best that you possibly can, and building relationships through that.”
Stepping out of his comfort zone, making tough sales calls, and networking effectively with realtors and financial planners have been instrumental in his journey. Oakes believes in the power of overcoming fear and the importance of aligning with the right company. His philosophy of fearlessness, combined with the support of CIMG, has been a key factor in his consistent high rankings.
Adapting to evolving customer preferences
The culture within Oakes’s team at CIMG has been a focal point of his leadership. He believes in creating and fostering a culture of excellence, which he views as essential for providing consistent, high-quality customer service.
“I think that we’ve created a culture of excellence on my team that has allowed me to provide the consistency that my customers have come to expect,” Oakes said.
Oakes noted that CIMG remains competitive by adapting to changing customer preferences. Oakes and his team have learned the importance of customer feedback in refining processes. They adjust their communication methods based on evolving customer preferences, moving from phone calls, to emails, and texts.
